A Hundred Weeks Against Addiction: What the Nasha Mukt Yuva Campaign Is Actually Trying to Change
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Article summary
The Prime Minister launched the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan on 2 August 2026 through video conferencing, addressing over one crore young people connected from more than 28,000 locations. The launch begins a 100-week nationwide Jan Bhagidari campaign against substance abuse, with weekly activities held every Sunday including sports events, walkathons, meditation sessions, cultural programmes, nukkad nataks, discussion forums and art competitions. The campaign sits alongside an existing architecture: the National Action Plan for Drug Demand Reduction for prevention, the Nasha Mukt Bharat Abhiyaan for awareness, Integrated Rehabilitation Centres for Addicts for treatment, and the Narco-Coordination Centre mechanism for enforcement coordination. India's benchmark evidence remains the 2019 national survey by AIIMS for the Ministry of Social Justice and Empowerment, which estimated about 2.26 crore opioid users nationally. The analytical question is whether awareness at scale connects to treatment capacity.
What this tests
Sample questions — answers revealed after test
Q1. Which Directive Principle of State Policy relates to prohibition of intoxicating drinks and drugs injurious to health?
Q2. India's drug policy is split across two ministries. Which pairing is correct?
Q3. Consider the following statements: 1. The campaign is structured as a 100-week Jan Bhagidari effort with weekly activities every Sunday. 2. India's only nationally representative estimate of substance use remains the 2019 AIIMS survey, which put opioid users at about 2.26 crore. 3. Because the campaign will raise awareness of addiction, treatment outcomes will improve regardless of rehabilitation capacity. Which of the statements given above are correct?